Gaming site SEO: A battle that requires more "scheming"
Recently, I read an interesting case study about the SEO strategy of gambling and casino websites. After reading it, I found that this is really not a simple job. It is very different from the SEO methods in other industries. To put it bluntly, this industry is too deep in water, the competition is so fierce that people's scalp pins and needles, and the supervision is so strict. With the old SEO method, it will definitely suffer. It must be a more refined and targeted style of play.
Industry particularity: survival game under high pressure
First of all, this industry has its own "high pressure" attribute. Competition? It is simply the Red Sea in the Red Sea. Each family is throwing money and robbing resources. It is impossible to play without making some real things. Also, the regulatory policies of various countries and regions are called meticulous, stepping on thunder without paying attention. Take key words as an example, some words you may not be able to use if you want to use them, and you will be sentenced to "death." Moreover, the players' mind is quite unpredictable. Some people come directly to specific games, some just want to find a place to have fun, and others are purely for bonus hunter.
Therefore, you have to meet all kinds of needs in all directions.
SEO Challenge: treading on thin ice
In gambling SEO, keyword competition is a common occurrence. Those words that are related to gambling and casinos are all hot cakes, and everyone wants to rob them. Therefore, you must find another way to find those words with high conversion rate but relatively less intense competition. Besides, content creation is really a technical job. You have to write high-quality and attractive things so that players are willing to watch, but you have to be careful not to violate those messy regulations.
After all, trust and authority are the lifeblood of the gambling industry. You have to make people feel that you are reliable and professional, so that people can play with you with confidence. In addition, the technical details of website speed, mobile end experience and website architecture have to be done well, not at all slow. Also, the external chain is especially difficult to handle. You can't just find a website to cooperate. It must be of high quality and creative. Don't let people see through your purpose at a glance.
SEO strategy: step by step, steady and steady
So, how to break the game? I think we can start from the following aspects:
Keyword Research: Don't just stare at those "hot words" with high traffic, dig up more Long Tail keywords and niche keywords. For example, "where can I play the latest slot machines," "what are the preferential activities in local casinos" and "where can I try casino games for free." At the same time, we have to analyze the strategies of competitors to see what words they are using, and then find the gaps that can be used.
Content optimization: Don't just advertise, but make some useful content for players, such as game guides, casino reviews, strategy analysis, industry news, etc. Of course, don't forget to optimize these content, add keywords naturally, and don't let users think you are hard to plug. Use more pictures and videos to make the content more vivid and interesting, and update it regularly to keep it fresh.
Technical SEO: website speed is the foundation, faster, faster. The mobile end experience is also very important, now who is still holding the computer to play? The website structure must be clear, convenient for search engine scraping. Security issues cannot be ignored, HTTPS must be arranged.
Link building: Don't spread the net everywhere, but find high-quality related websites to cooperate. Write high-quality content and let others take the initiative to link you. Actively participate in industry forums and communities to get acquainted. You can also engage in some public relations activities and news releases to increase exposure.
Local SEO: If you have brick and mortar stores, be sure to do local SEO to attract local users. Register the merchant information, optimize Google's My Merchant profile, and strive for more local reviews and ratings.
Data analysis: Don't do it blindly, use analysis tools to track website traffic, keyword ranking, and understand user behavior. Adjust the SEO strategy according to the data so that every step has a basis.
Case Analysis: Real Knowledge from Actual Combat
How to apply these strategies:
How to Get Accurate Traffic by Mining Long Tail Keywords?
How to establish the authority of the website through high-quality content?
How to use technology SEO to improve website performance and user experience?
How to build a strong external link network through creative link construction?
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